Top Health and Fitness Apps on iOS in Kenya Q4 2023

In the fourth quarter of 2023, the top health and fitness apps on iOS in Kenya showed varied performance trends. Here's a closer look at the weekly downloads, revenue, and active users for each app, based on data from Sensor Tower.

Flo Period & Pregnancy Tracker saw a consistent increase in weekly revenue, starting at around $544 and peaking at approximately $1.2K in the week of November 27. Weekly downloads showed a gradual rise, reaching 473 in mid-November, while weekly active users increased from 10.1K in late September to nearly 11.7K by the end of December.

JustFit: Lazy Workout & Fit experienced fluctuations in weekly revenue, with a high of $432 in early October and a low of $147 in mid-December. Downloads peaked at 639 in mid-November before stabilizing around 345 by the end of December. Active users increased steadily, reaching a peak of 683 in mid-November.

Strava: Run, Bike, Hike had a steady revenue stream, peaking at $391 in late November. Downloads were relatively low, with a peak of 142 in late October. Active users saw an increase from 1.9K in late September to over 2.1K in late October, maintaining around 1.9K towards the end of the quarter.

MyFitnessPal: Calorie Counter showed varying revenue with a high of $321 in mid-October. Downloads fluctuated, peaking at 163 in early October. Active users saw a significant peak of 2.1K in early October, with numbers stabilizing around 1.2K by the end of December.

BetterMe: Health Coaching had a stable revenue throughout the quarter, peaking at $306 in early November. Downloads remained low, peaking at 126 in late December. Active users fluctuated, peaking at 382 in late December after a steady period of around 300 in early November.

These insights highlight the dynamic nature of the health and fitness app market in Kenya. For more detailed analytics and insights, visit Sensor Tower.